Make / Model Search

New models - BMW - 3 Series - 323i

BMW slashes 323i prices

Down she goes: The price of the six-cylinder BMW 323i is now priced against four-cylinder German rivals.

Almost $5000 sliced from the price of BMW’s six-cylinder 323i sedan and wagon

1 Sep 2009

BMW has taken an axe to the price of its entry-level six-cylinder 3 Series variant, the 323i, which is now $4900 less expensive than before in both sedan and wagon guises.

Powered by a detuned 140kW/230Nm version of the 160kW/250Nm 2.5-litre straight six fitted to the 325i sedan ($75,900), the 323i sedan price falls from $63,200 to $58,300, while the 323i Touring now costs $62,500 (down from $67,400).

BMW says the sharper new pricing makes the rear-wheel-drive 323i more powerful than similarly priced four-cylinder sedans such as the front-drive 132kW Audi A4 2.0 TFSI ($59,600) and rear-drive 135kW Mercedes-Benz C200K ($57,900).

However, the Benz and Audi have more torque with a respective 320Nm and 250Nm, while the rear-drive 2.5-litre V6-powered Lexus IS250 delivers 252Nm and a class-leading 153kW of power. In entry-level Prestige form, the Japanese sedan costs $58,990.

Audi’s cheapest six-cylinder A4, the 3.2 FSI quattro, costs $90,900, while the V6-powered C280 costs $89,500. BMW says 30 per cent of E90-generation 3 Series buyers purchase a six-cylinder model.

Specified with a six-speed manual transmission as a no cost option, BMW says the 323i sedan is also quicker than its most direct rivals, with claimed 0-100km/h acceleration in 7.8 seconds (auto: 8.7 seconds). The Lexus is just one-tenth slower at 7.9 seconds in both manual and auto forms, with the auto-only Audi and Benz taking a respective 8.2 and 8.8 seconds.

With the lowest kerb weight of the quarter (1415kg manual), the 323i sedan is significantly more fuel-efficient than the Lexus, which returns 9.1 litres per 100km as an auto and 9.8L/100km as a manual. However, while the 323i sedan auto returns 8.8L/100km (8.4L/100km manual), the auto-only Audi and Benz sedans are more efficient at 7.1 and 8.1L/100km respectively.

BMW Group Australia managing director Stavros Yallouridis said Australians loved the refinement and linear performance of BMW’s in-line six-cylinder engine.

“Now, more customers than ever can treat themselves to the unique driving pleasure of an in-line six-cylinder BMW 3 Series,” he said.

“Our customer feedback indicates that introducing a BMW straight-six engine into what is mainly a four-cylinder market segment will be very well received.”
BMW 323i pricing:
323i sedan $58,300 (was $63,200)
323i Touring $62,500 (was $67,400)

Read more

GoAuto can help you buy a new 3 Series

Customer Terms and Conditions – New Car Lead enquires


This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

BMW models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here