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Alfa Giulietta comes in under $30,000

Price push: Alfa Romeo’s Mito hatch range will now start at $25,200, putting it in competition with the Citroen DS3.

Huge price reductions for Mito and Giulietta as Alfa Romeo eyes major expansion

14 Feb 2013

THE Fiat Chrysler Group will reposition the pricing and line-up of Alfa Romeo in Australia to become “more accessible and affordable” to consumers who might previously have considered the brand out of reach.

Following on from Italian stablemate Fiat’s price reduction in Australia, Alfa Romeo has dramatically cut the sticker price for both the Mito and Giulietta hatch, with some models being slashed by up to $7890.

The entry-level 1.4-litre Mito Progression with automatic transmission has come down by $6790 from $31,990 to $25,200, while the mid-spec Mito Distinctive manual gets a giant $7890 drop to $27,100.

Alfa’s hot Mito Quad Verde manual is also cut by $4990 to $30,000.

The new pricing for the Mito puts it in direct competition with the Citreon DS3 that recently had its own price reduction after private distributor Sime Darby took the reins from Ateco.

Prices for the DS3 range from $25,240 for the entry-level D Style to $29,740 for the D Sport.

Alfa Romeo’s Giulietta now comes in at under $30,000, with the base Distinctive manual retailing for $29,350, $7640 less than its 2012 price of $36,990.

The automatic version of the Distinctive gets the same price reduction as the manual and now costs $31,350.

Alfa’s 2.0-litre diesel distinctive now has a sticker price of $35,250, coming down by $5740, while the sporty 1.8-litre Quad Verde is reduced by $2840 to $39,150, coming in just under the five-door Volkswagen Golf GTI that retails for $40,490.

Calling the Giulietta the “pride of the fleet”, Fiat Alfa Romeo director Rob Moorcroft said that the $36,990 entry price left it off a lot of consumer’s shopping lists.

“It’s a beautiful car, drives well, has a good name,” he said. “It is equipped well… but at $36,990 it was a little bit out of where it needed to be.” Discussing the price cut to the Quad Verde, Mr Moorcroft said that it is now better placed to compete with top-sellers in the premium small car segment.

“It’s not a big price cut but it does drop us right back in where we need to be, Volkswagen Golf, Polo GTI. We think this car has legs.” Fiat Chrysler managing director and CEO Clyde Campbell said that the repositioning has been in the pipeline for some time.

“Since we took over the distribution of the brands in May last year, we have been working hard to ensure the vehicles in all our Italian brands are more accessible to the Australian market,” he said.

“And the first factor we looked at was the price of our current range.” Alfa Romeo pricing:*
1.4 Progression (a) $25,200 (-$6790)
1.4 Distinctive (a) $27,100 (-$7890)
1.4 Quad Verde $30,000 (-$4990)
1.4 Distinctive $29,350 (-$7640)
1.4 Distinctive (a) $31,350 (-$7640)
2.0 D Distinctive (a) $35,250 (-$5740)
1.8 Quad Verde $39,150 (-$2840)

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