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Tokyo show: Mazda enters BEV game with MX-30

All-electric Mazda MX-30 breaks cover with funky exterior, eco-friendly cabin

23 Oct 2019

MAZDA has taken its first step into the all-electric automotive world, unveiling its first zero-emissions production model, the curiously named MX-30 small SUV, at its domestic motor show in Tokyo this week.


Shaping up as the love child of the CX-30 small SUV and MX-5 and RX-8 sportscars, the MX-30 debuts the Japanese car-maker’s e-SkyActiv platform for battery-electric vehicles, which it says “combines outstanding response with smooth dynamic behaviour to achieve performance that drivers can enjoy naturally”.


Powertrain details are yet to be confirmed, but the MX-30 makes use of 35.5kWh lithium-ion battery that is well short in capacity of the 64kWh unit used by Hyundai’s rival Kona Electric that travels 449kW between full charges (WLTP).


The MX-30’s claimed driving range is also yet to be revealed alongside its charging times, but AC (up to 6.6kW) and DC chargers (CCS Type 2 Combo and CHAdeMO plug types) are supported.


Measuring 4395mm long, 1795mm wide and 1570mm tall with a 2655mm wheelbase, the MX-30 shares all of its dimensions with the mechanically related CX-30, save for its 30mm-taller height.


The exterior design is very different from the rest the Mazda model range, chiefly because of its rear suicide doors that have not been seen since the last rotary-powered sportscar, the RX-8. Despite the B-pillar-less design, the company promises “excellent collision safety performance”.


Additionally, the chunky body cladding is taken from the CX-30, while the tail-light design is lifted from the MX-5.


Conversely, the single-lamp headlights are a new touch, with short horizontal bars linking them to the smallest grille on one of the marque’s current models.


“Based on Mazda’s emphasis on beautiful shape and craftsmanship created with human hands, we explored a new direction that closely matches with a modern lifestyle,” the company said in a statement.


“We have created a unique design that embodies Kodo (design language) extension through an unprecedented approach to expression.”



Inside, the MX-30 mimics BMW’s i3 BEV with its environmentally friendly materials, such as the Heritage Cork used in the centre console tray and the fibrous trim on the doors, which is made from recycled plastic bottles.


The open cabin’s floating theme is emphasised by the elevated centre console that features storage space beneath. Also new for Mazda is the gear selector and Audi-style lower touchscreen that houses the climate controls.


Numerous advanced driver-assist systems are found in the MX-30, including a new version of autonomous emergency braking that is able to prevent collisions with other vehicles at intersections.


Enhanced lane-keep assist also features, with it able to detect more than just lane markings to keep the MX-30 on track.


“In any era, Mazda wants people to experience exuberant moments in life through cars,” said Mazda Motor Corporation representative director, president and CEO Akira Marumoto.


“We will continue striving to deliver creative products and technologies so our customers will love and hold on to their Mazda for a long time.”


Mazda Australia is yet to confirm an official release date for the MX-30, but GoAuto understands that it has not been ruled out. The undeveloped charging infrastructure found Down Under is among the roadblocks its introduction is facing.

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