First look: Ford reveals cross-over concept

FORD has unveiled a concept version of its important new cross-over wagon at the Melbourne motor show today.

Dubbed the R7, the five-door wagon gives the first "in-the-metal" proof of the $500 million E265 cross-over vehicle line that Ford Australia is planning to launch in 2004.

Before Thursday morning's launch, Ford Australia was giving out few details on R7, but company president Geoff Polites was happy to outline the car's intent.

"R7 is the first vehicle to give an indication of future automotive design direction in this country," he said.

"It is different to anything we have traditionally seen in the marketplace. It's an exciting concept that was developed by Ford Australia's design team as an answer to what our consumers are looking for." Mr Polites said the R7 was a natural progression from the R5 twin-cab utility first shown at the Sydney motor show in 2000 and unveiled again as a four-wheel drive in Melbourne last year.

"The good looks and range of applications possible with the R5 really captured the imagination of the public. R7 adds to the expectations of what is possible from a true lifestyle vehicle," Mr Polites said.

"The needs of Australian consumers are constantly changing - we want different things from our lives - and we also want new and different things from the vehicles we drive.

"As a concept, R7 provides the potential answers for those who are looking for something more from a vehicle. It's not the final answer but it's an indication of where the final answer will come out." Ford Australia design chief Simon Butterworth described the R7 as a vehicle that reflected modern Australia.

"R7 is lifestyle oriented for maximum flexibility. The excellent interior accommodation, which is hinted at with this concept, is matched only by the superior driving dynamics," he said.

"This is a vehicle with an aggressive stance. Its very presence literally screams authority, agility and confidence with everything about it - from its massive 20-inch wheels and tyres to its blood orange colour - demanding attention." The motor show season is coming. For an in-depth wrap-up of the Melbourne and Geneva shows next month subscribe to automotive e-news now. Just go to www.mellor.net and follow the e-news prompts.