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Elle bent on the 500C

Elle of a car: Elle Macpherson likes to go topless with the Fiat 500C.

Aussie supermodel endorses two cars on the same day as Fiat flaunts 500C

17 Jul 2009

ELLE Macpherson was one of the first in the world to take delivery of Fiat’s new-generation 500C convertible last week – on the same day she was the star attraction at Jaguar’s glitzy world reveal of its new XJ limousine.

The 500C, which pays homage to Fiat’s original 1957 fabric-roofed 500 and goes on sale in Australia in early 2010, was revealed at the Geneva motor show in March.

It went on sale on July 2 in the UK, the first market in the world to take delivery of the sardine tin-roofed, open-top version of the born-again 500 hatch, before one of the first examples was presented to the Australian-born supermodel and 500 hardtop owner outside her Notting Hill home.

Just hours later, a week after the 500C’s UK launch at the exclusive Whisky Mist, another swanky London car reveal was co-hosted by Elle, this time for Jaguar’s rather more upmarket new luxury flagship.

“I love the Fiat 500C – it has that sexy, cool, Italian thing going on,” said Elle. “I like the way the car drives – it is perfect for cities with its small turning circle and the easy way it manoeuvres through London.” The 500C will come with the same 1.2 and 1.4-litre petrol and 1.3-litre turbo-diesel engines as the 500, which has now attracted close to 400,000 orders from 59 markets worldwide, including 783 in Australia since April 2008.

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