Chevrolet Cruze – a symbol of change

GENERAL Motors has reached out to its Gen Y target market for its new-generation Chevrolet Cruze in the United States by releasing a teaser release spelled out entirely in emoji.

The fun statement published on the Chevrolet website and via social media invited car fans to translate it, creating a wave of pre-publicity for the all-new car to be revealed in Detroit by GM CEO Mary Barra tonight.

GM’s bread-and-butter brand has been actively pursuing a younger customer base in recent years, reducing the average Chevrolet buyer age to about 35 – the connected generation.

While some car fans and journalists had a crack at translating the emoji statement, sometimes with humorous results, GM later provided the official translation that managed to emphasise the car’s features that would most likely appeal to younger customers.

These included details of the connectivity, with seven connected devices with 4G Wi-Fi available and first-in-class Apple CarPlay and Android Auto.

Interestingly, the statement says the car will be available globally, but Holden has yet to say if it will be available in Australia to replace the current-generation model that will die when Holden’s Elizabeth factory closes in South Australia in 2017.

The alternative for Australia is the Opel-built Astra that shares the same new GM D2XX platform as the latest Cruze.

The new Cruze will be revealed in its sedan form in the US tonight, but a hatch version reportedly was shown to dealers at a Las Vegas meeting last week ahead of release at some point in the 2016 model year.

Here is the GM translation of the emoji statement:DETROIT — In two days at the Fillmore Theatre at 7 p.m., a new Cruze will be born and you are going to love it.

The all-new 2016 Cruze blends innovative technology, striking design and impressive efficiency into one sporty ride. It’s the best new thing since sliced bread for stylish and socially connected people. A Chevrolet spokesperson said: “We had the idea that the new Cruze could change the world.”

Design: Athletic build, stylish and good looking.

Technology: 7 connected devices with available 4G LTE Wi-Fi. Cool! First in its class to offer compatibility with Apple CarPlay and Android Auto. Bluetooth compatible. Touch screen. Speakers/music.

Seating: Seats 5Fuel efficiency: The 2015 Cruze offers an EPA-estimated 35 mpg hwy. The 2016 Cruze is expected to offer better fuel economy, which is awesome. Look at how much time will pass before you need to fill up your tank again!Safety: 10 air bags. Comes with OnStar standard for 6 months.

Available: Soon! Coming in Spring 2016.

Available: GloballyIn conclusion, get ready to go places in your Cruze. It has the technology and fuel efficiency you need wrapped up in a fun ride. Prepare to fall in love.

Follow #ChevyGoesEmoji to learn more and join the fun!