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Volkswagen hopes price cuts will help turn the tide on slow selling Touareg

17 Oct 2006

IF you like niche vehicles, you cannot get much more niche than VW’s Touareg. Since its 2003 launch the Touareg has been a back-burner luxury SUV, selling just 2166. It’s never quite got the traction of its Porsche Cayenne cousin – both share body and components – and as the VW Group has emerged with a strong passenger car and commercial line up, the Touareg has languished. However, a hefty pricing realignment, more equipment and new V6 engines – a 3.0-litre petrol and 3.0-litre TDI – should help build some momentum ahead of a facelifted model next year.
Model release date: 1 October 2006 to 1 July 2007

Previous model

Volkswagen Touareg

Released: September 03
Ended: October 06
Family Tree: Touareg

The Touareg – named after a nomadic African tribe – first arrived in Australia in September 2003. Initially four models were available, a V6, V6 Luxury, V8 and storm-trooping V10 turbo-diesel. Despite its credentials, it is one VW that has never been a strong seller. Just 2166 have been sold since launch and some initial electrical quality issues have tarnished the otherwise capable off-roader. Look closely and you can see the similarities between a Touareg and the more expensive Porsche Cayenne. Both share bodies and are built in Bratislava, Slovakia but the Cayenne build is completed in Leipzig, Germany.

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