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Jeep aims Renegade at non-traditional compact SUV buyers, but entry price is hig
16 Oct 2015
By TIM ROBSON
MADE in the USA has always been one of Jeep’s catchcries, so with news that the company’s new parent, Fiat Chrysler Automobiles, would produce one of the 74-year-old brand’s key new models in Italy, reactions were … well, let’s just say mixed.
Jeep is a proud brand, and one that wears its heart firmly on its sun-faded, dusty sleeve. Its mantra is simple every product built under the brand needs to perform off-road. End of story.
So could a compact SUV program shared between Auburn Hills, Michigan, and Melfi, Italy, possibly work?More to the point, how will the new vehicle fit into one of the fastest-growing and cut-throat categories in modern automotive history?The Renegade has been on sale in other markets for almost a year, and is selling above expectations, according to the company.
But how will the diminutive Jeep stack up in Australia’s white-hot baby SUV battleground?
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Model release date: 1 October 2015
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