News - Infiniti
Infiniti opens another Sydney outlet
Here to Infiniti: Nissan's luxury brand, Infiniti, is adding retail outlets at a clip to handle its expanding range of vehicle such as the upcoming Q30.
New Warwick Farm dealership gives Infiniti three retail outlets in Sydney
15 March 2016
INFINITI Cars Australia has announced its third new customer outlet in a
fortnight, this time in Sydney's southwest.
To be operated by leading Sydney automotive retailer Peter Warren Group, the
new sales and service outlet at Warwick Farm brings the number of Infiniti
retail centres in Sydney to three, giving Australia's biggest city the most
comprehensive coverage on any state capital.
By contrast, Melbourne, Brisbane and Perth have only one Infiniti dealership
each, while Adelaide has only a service centre, in North Adelaide.
The Gold Coast has a small shop-front retail brand centre, at Robina, operated
as a branch of the Brisbane Infiniti dealership.
Infiniti Cars Australia's website indicates another Infiniti outlet, for
Canberra, is said to be coming soon, taking national Infiniti locations to nine.
Infiniti also is said to have plans to expand in Melbourne, although these
arrangements are under wraps.
The new Sydney operation will provide both vehicle sales and service at Peter
Warren's sprawling automotive complex on the Hume Highway – famous for its
'Sydney Harbour Bridge' replica entry.
Interestingly, Peter Warren Group does not have a dealership for Infiniti's
parent brand, Nissan, among the 21 brands it handles.
Infiniti Centre South West Sydney will start sales this month from a temporary
facility, with a dedicated retail showroom to open in June.
The two other Sydney dealerships are the original Infiniti Centre Sydney, in
the CBD, and the recently announced Infiniti Centre Castle Hill, in Sydney's
Infiniti Cars Australia managing director Jean-Philippe Roux said southwest
Sydney was one of Australia's most important regions.
“Our premium brand will be located at one of Australia’s longest-standing and
best-known automotive retail precincts at Peter Warren Automotive Group,
bringing our brand to the many thousands of customers who visit this iconic
Sydney site each year,” he said.
Peter Warren Group CEO Paul Warren said Infiniti's growth potential in
Australia was obvious.
“The brand’s forthcoming model additions are very exciting and sure to deliver
exactly what Australian premium vehicle buyers expect,” he said.
Along with expanding its retail footprint, Infiniti is rapidly expanding its
range. Its all-new Q30 small car will arrive in the second half of this year,
followed by the crossover version, the QX30.
Later this year, the all-new Q60 sports coupe and updated Q50 sports sedan will
arrive, debuting Infiniti's new high-performance 3.0-litre twin-turbo V6 engine
that has just gone into production.
Last year, Infiniti sales in Australia grew 30 per cent, to 574 units. So far
this year, sales are up a further 3.5 per cent.