News - VFACTS Sales 2015
VFACTS: Car sales hit top gear in 2015
Top notch: Toyota’s Corolla was Australia’s favourite car in 2015, giving it a hat-trick of sales wins.
Records tumble as importers fight for ascendency in Australia’s booming car market
6 January 2016
AUSTRALIA’S new-vehicle market reached record heights last year, with highly
competitive pricing and unprecedented choice of vehicles helping to drive 2015
sales to 1,155,408 vehicles, eclipsing 2013’s record by 1.7 per cent.
Year on year, sales were up 3.8 per cent, boosted by a strong run to the finish
line in December when the industry secured a tick under 100,000 sales for the
It was the sixth straight year of million-plus sales, with Toyota again leading
the way for the 13th consecutive year on a solid 206,236 units.
Records crashed across the market, with many of the leading importers such as
Mazda and Hyundai notching
For the first time, more than one in three of all new vehicles sold in 2015 was
an SUV, with sales of the popular family wagons soaring 15.9 per cent.
Sales of small passenger cars fell 7.6 per cent, while small SUV volumes grew
27.4 per cent for the year.
Nevertheless, the top-selling cars in the market remained small cars, with
Toyota’s Corolla (42,073) completing a hat-trick of annual victories, ahead of
the former champ, Mazda3 (38,644).
Federal Chamber of Automotive Industries (FCAI) chief executive Tony Weber said
Australia remained one of the most competitive new-car markets in the world.
He said SUV sales in particular continued to boom in 2015, with the vehicle
type now accounting for around 35.4 per cent of the market, up from 31.7 per
cent in 2014.
“Despite the significant rise in SUV sales over the past few years, passenger
cars still hold some popularity,” he said.
“The segment is still the largest selling segment, holding 44.6 per cent of the
total market in
Of the top 10 vehicle makers in Australia, only two recorded sales decreases in
2015 – local manufacturers Holden and Ford.
Mazda was the star performer, grabbing a brand record 114,024 sales – up 13.2
per cent – to comfortably out-point Holden and take second place behind Toyota
for the first time.
With sales falling 3.0 per cent to 102,951 vehicles, Holden slipped to
third place ahead of a surging Hyundai (102,004 units, +2.0 per cent).
For Hyundai, it marked another record performance in a steady rise over several
Mitsubishi sales rose 4.5 per cent, to 71,743 vehicles to give the Japanese
importer fifth place – its best performance since it killed its local
manufacturing in 2008.
It edged Ford into sixth place (70,453, -11.6 per cent) – the lowest ranking
for the Blue Oval in its long history in Australia.
Of the locally made vehicles, Toyota’s rejuvenated Camry (27,654, +25.4 per
cent) almost knocked off Holden’s Commodore (27,770, -8.1 per cent) for the
first time in history.
The Camry finished the year with a burst, becoming the outright number one
seller in December with 5321 sales – a record in the nameplate’s four-cylinder
Toyota topped nine sales segments in 2015, and would have made it 10 except for
a strong December performance by Mazda’s Mazda2, knocking Toyota Yaris out of
top place in the light car market.
Toyota Australia executive director sales and marketing Tony Cramb said the
company and its dealers planned to use the 2015 results as a springboard to
expand sales through enhanced customer satisfaction.
"The next 12 months will provide the full-year benefits of 13 new or refreshed
models that arrived in 2015, delivering on our promise to continue offering
ever-better cars," he said.
Toyota had three vehicles in the top 10 – Corolla, HiLux and Camry – while
Mazda managed two – Mazda3 and CX-5. The latter was the best-selling SUV in the
land, with 25.136 sales (+16.5 per cent).
HiLux hung on to the light-truck crown, despite a 6.0 per cent sales slip, down
to 35,161 sales. This was mainly due to a new model changeover during the year,
along with extra pressure from the likes of Ford’s Ranger (29,185, +9.6 per
cent) and the Mitsubishi Triton (25,228, +4,4 per cent).
Top 10 selling brands 2015
Top 10 selling models 2015
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