News - Peugeot
Peugeot leans on upcoming SUVs
Puzzle piece: If confirmed, Peugeot's forthcoming 6008 is likely to have evolved from the 2011 SXC Concept Hybrid.
Trio of SUVs set to boost Peugeot's Australian profile
22 February 2016
PEUGEOT importer and Australian distributor Syme Darby Motor Group (SDMG) is
pinning its hopes on three new SUVs to help lift local sales, including a
direct competitor to the new Volkswagen Tiguan and a full-sized seven-seat
Kicking off in September with the facelifted 2008, the line-up will grow to
include the second-generation 3008 medium SUV expected to land later next year,
while the French brand will also challenge the redesigned Mazda CX-9 in 2018
with a large SUV rumoured to be called the 6008.
According to SDMG marketing manager, Dimitri Andreatidis, this year’s refreshed
2008 will usher in the new era for Peugeot, allowing the brand to play more
competitively in the burgeoning Australian small SUV class.
“The 2008 will allow us to continue our brand push in Australia because that
segment is the fastest growing,” he said.
“We’re looking at it as an opportunity to get Peugeot back on the map with SUV
customers. 2008 plays a very important role as a stepping stone into our future
SUV family, especially with the up and coming 3008.
“So we need to re-establish our credentials as a true SUV contender, and the
new 2008 allows us to do that.”
While SDMG has yet to finalise the 2008’s final specification, the 81kW/205Nm
1.2-litre e-THP three-cylinder turbo petrol engine with six-speed automatic
will be central to the range.
Additionally, it is understood that pricing will be more aligned with the
best-selling Mazda CX-3, which starts from $19,990 plus on-road costs; the
outgoing 2008 in equivalent spec is listed from $25,490 plus on-road costs.
A more aggressively styled nose and a more rugged stance, combined with a
multimedia upgrade, is intended to further boost the facelifted 2008’s appeal.
Meanwhile, the completely redesigned 3008, codenamed the P84, will debut at the
Paris Show in October shedding its predecessor’s boxy people-mover look, for a
more traditional SUV shape, to better contest the Mazda CX-5 and Toyota RAV4.
Based on PSA’s lightweight EMP2 architecture also found in the Citroen Picasso
and Peugeot 308 small car ranges, the Mk2 3008 will be pitched straight at the
Tiguan heartland when it surfaces in Australia late in 2017. Pricing is likely
to range between $30,000 and $50,000.
Among the all-turbo engine options will be the lauded 1.2-litre e-THP
three-cylinder and 1.6-litre four-cylinder petrol units, as well as PSA’s
all-new 1.5-litre and 2.0-litre HDi turbo-diesels, driving either the front or
all four wheels via a six or as-yet unseen eight-speed automatic transmissions.
The 6008 is the final piece in Peugeot’s renewed SUV puzzle, using an extended
EMP2 platform to take on the three-row configuration. Expected to be unveiled
in the all-important Chinese market sometime in 2017, it is said to share some
styling themes with the company’s 2011 SXC Hybrid Concept.
Peugeot’s previous seven-seater was the short-lived 5008, which the 6008 will
partly replace, along with the just-released Traveller people mover that is
based on the Volkswagen Multivan-like van.
Released in Australia in mid-2013, the 5008 barely managed to crack 240
registrations before sales were pulled at the beginning of last year.
Finally, the fate of the Mitsubishi-supplied 4008 remains a mystery, although
SDMG PR and communications head, Tyson Bowen, is adamant that the ASX-based
small SUV will continue, as it still plays an important role representing the
brand in that segment.
4008 sales were down some 33 per cent last year to 825 units, with the newer
308 deposing it as Peugeot Automobiles Australia’s best-selling model, the
latter managing to score 1491 registrations for a 54.2 per cent increase over
the previous year’s results.