News - Holden
Holden’s show car switch
Not show time: The New York motor show was to have been the high-profile location for an upcoming Holden show car, but now it will make its debut at a mystery event elsewhere.
Top-secret Holden concept car to miss New York show in favour of another event
27 February 2014
A SECRET Holden-crafted show car that had been earmarked for the New York motor
show in April has been switched to another event.
General Motors still plans to show the vehicle, but it now seems it will use
another style of showcase to give the car its global airing.
The car was one of at least two Holden concept vehicles foreshadowed by GM
vice-president for design, Ed Welburn, in an exclusive interview with GoAuto at
the Los Angeles motor show in November.
One of the cars, the Chevrolet Adra mini SUV, was shown at the recent New Delhi
motor show, where GM revealed that the project had been a joint venture between
GM India’s fledgling design centre and Holden Design, which had a mentoring
The Adra show car was built at Holden’s Fishermans Bend technical centre, which
is one of only two such GM facilities in the world capable of fabricating cars
The next show vehicle – most likely carrying Chevrolet badges – is still
likely to turn up at an event in the United States in the coming months.
Holden insiders have ruled out an appearance by the car at the upcoming Beijing
motor show, which opens just a few days after the New York show in mid April.
They say the appearance of the Holden show car had been rescheduled to “a
slightly different event”, meaning it could be anything from the Pebble Beach
Concours de Elegance to the Daytona 500.
In the past, Holden concept cars have appeared in a range of American events,
from the Detroit motor show to the Woodward Dream Cruise, also in Detroit. In
the latter, Holden design director Richard Ferlazzo drove his classic-styled
Efijy show car – inspired by the original Holden ‘Humpy’ – in the annual parade
Holden Design will become one of the last significant remnants of Holden’s
Australian production system in Australia once the local manufacturing and
engineering operations cease in 2017.
Its future has been assured by Mr Welburn, who told GoAuto that the
Melbourne-based team was a vital source of design expertise for GM’s global
operations, working on a number of projects for Chevrolet, Buick and Cadillac.
The Chevrolet Adra is one such vehicle, and is likely to go into production in
India as a rival for the Ford EcoSport.