News - Audi
Geneva show: Audi details future design
Conceptually obliged: Audi will bring styling elements found on a slew of its show cars – including the e-tron concept (left) and Q8 sport concept (below) – to its production vehicles in the near future.
New styling philosophies to spread across Audi range to further distinguish models
9 March 2017
AUDI will use its pair of Q8 coupe-like SUV concepts as a basis for its future
design language which will allow for greater model differentiation, in contrast
to the styling philosophy of compatriot rival Mercedes-Benz.
Speaking to Australian journalists at the Geneva motor show, Audi head of
exterior design Andreas Mindt outlined some changes coming to impending Audi
models, including the new A6 and A7 twins, as well as a next-generation A8
luxury limo, A1 micro car and Q3 small SUV.
“We said, in the future we want to separate the sportscars and the SUVs,” he
said. “The SUVs have an octagon, an eight-pointed grille, and the RS5 (for
example) has a six-pointed grille, so that’s the difference between both lines.
The rugged car is eight-pointed, the other car is six-pointed.”
Speaking specifically about the A4 and A5 twins, Mr Mindt said the cars wear
different bonnets and front grilles, differentiating the former as a status car
and the later as a dynamic vehicle – a design flourish which will make its way
into the refreshed A6 and A7.
“A5 and A4, which has two different faces already, I think this is very
important,” he said. “One is more status and for sure the next A8 will have the
One design aspect featured on the Q8 sport concept which will make its way into
future production models is its unique blue X-shaped headlights – which will be
used to denote laser light technology.
“The laser light in the future will have a blue X. It will come into production
later on, we will see this,” he said.
Other areas which will see an overhaul include the space below the headlights,
which could be used for special features such as a headlight cleaning system.
“Later on, you will see some solutions, we have something in mind for this,” Mr
Mindt said. “I can’t explain what but there will be a special function on
there, maybe you can clean the front lights, something like this.”
However, designing future products also means designing around new and emerging
technologies including electric drivetrains and expanded connectivity.
Mr Mindt confirmed future models will come with the option of cameras in lieu
of side view mirrors – similar to what was seen on the Audi’s 2015 Frankfurt
motor show e-tron concept – as traditional mirrors can add unwanted drag and
noise to a car.
“Later when you see the electric driven cars, they have an issue with more
noise,” he said. “You need to get the aerodynamics right and when you get rid
of the wing mirror, then the car becomes quieter.
“Standard wing mirrors make the aerodynamics worse by 12 per cent, a wing
mirror is like a pedal in the air and with and without, the difference is 12
“It’s a big amount, if you need range in an electric driven car, to get rid of
that, it gives you 10 miles and at the end of the day, this is crucial.”