ALFA Romeo is borrowing an old trick from sister brand Ferrari by limiting
sales of its hotly-anticipated Giulia Quadrifoglio Verde (QV) hyper sedan to
enhance exclusivity and maintain the strong demand the Italian car-maker is
already receiving for its latest super model.
The company is reporting “huge interest” in the car following glowing reports
from overseas media, compelling vital statistics and a lap of Germany’s
Nurburgring that set a new record in the four-door segment.
Up-to-date order figures and sales targets have not yet been made public but
speaking at the first Australian drive of the Giulia QV, Fiat Chrysler
Automobiles (FCA) president and CEO Steve Zanlunghi told GoAuto a significant
number of customers had placed deposits before pricing had been confirmed.
“We’ve collected over 100 orders before even announcing the price,” he said.
Pricing has now been confirmed at $143,900 before on-road costs, putting a shot
across the bow of BMW’s $139,615 M3 and the C63 S from Mercedes-AMG which is
yours for $155,615, but Mr Zanlunghi said the company would buoy demand with
constricted supply channels.
“We’re not at capacity and we are purposely going to temper the volumes of the
QV because we want to keep that car very special, but we will supply free
demand for the mainstream vehicles.”
‘Mainstream vehicles’ include a base Giulia 2.0-litre turbo, mid-range Super
and more performance-focused Veloce that will sit under the QV flagship and Mr
Zanlunghi said he expects a spike in orders with the announcement of the more
“People are also waiting for the pricing of the mainstream vehicles, not just
the beast,” he said.
Pricing for the sub-QV range starts at $59,895 for the entry-level Giulia and
rises to $71,895 for the Veloce.
Customers who stump the cash for the car that Alfa Romeo says marks a
“renaissance” for the brand get a 2.9-litre twin-turbo V6 that pumps out a
mighty 375kW and 600Nm of torque – enough to blast the QV from zero to 100km/h
in a class-leading 3.9 seconds and on to a dizzying top speed of 307km/h.
The potent powerplant was developed by a crack team of dedicated engineers
poached from a number of different teams under the global family of brands
including Ferrari and Maserati as part of the Giorgio platform and Giulia
Its substantial grunt is sent to the rear wheels via a specially-tailored ZF
eight-speed torque-converter automatic transmission, limited-slip differential
and a carbon-fibre propshaft, which reduces overall vehicle weight as well as
rotating mass, which can soften engine responsiveness.
Careful attention to lightweight materials and construction methods has
minimised kerb weight such as a carbon-fibre bonnet, roof, rear spoiler, side
skirts and the active front splitter, which moves to alter air-flow and
downforce at speeds beyond 120km/h.
The result is a 1585kg unladen weight, a perfect 50:50 weight distribution and
a slippery 0.32 drag coefficient.
Other careful attention to aerodynamics has included ‘air curtains’ which are
created by vents behind the front wheel arches that redirect the air from the
front of the car, reducing the pressure difference, lowering wheel wake and
overall air resistance.
Three driving modes are offered by the DNA system ranging from Natural for
normal driving, Advanced Efficiency for minimised fuel consumption, Dynamic,
which calibrates the steering, stability control, suspension, engine
characteristics and brakes for maximised driving enjoyment, while the Race
setting limits electronic driver assistance and permits the loudest exhaust
Braking is courtesy of 360mm rotors and six-piston callipers at the front end
and 350mm discs with four-pot callipers on the rear axle, but customers are
invited to upgrade to a Brembo carbon-ceramic set which strips a massive 16.9kg
from the unsprung weight for the ultimate in track speed scrubbing. Stopping
the QV from 100km/h requires 32 metres.
A special ‘prefill’ system senses when the throttle has been abruptly closed
indicating full brake force is about to be called on and charges the hydraulic
circuit for more immediate responsiveness.
Rain Brake Support is a separate system that is activated by the windscreen
wipers and periodically applies light braking pressure to the pads during wet
weather to clear and maintain a drier friction surface.
A third brake supplement system monitors the temperature of each rotor and can
allocate more braking force to the cooler discs in a similar way to how vehicle
stability control sends torque to the wheel with most grip.
Brakes are housed in 19-inch forged alloy wheels, which are wrapped in sticky
Pirelli P Zero Corsa rubber.
Active Suspension is also standard on the Giulia QV which adds adaptive dampers
to the double track control arm front set up and the Alfa Link vertical rod
system at the back, for a stiff setting during dynamic driving and a more
comfortable ride when away from the track.
The Quadrifoglio Verde cabin is decked out with carbon-fibre trims, black roof
lining, Quadrifoglio seats and steering wheel, which are dressed up in a
combination of leather, Alcantara and carbon-fibre.
Technology includes an 8.8-inch central information screen, 7.0-inch driver
information display complete with G-meter, 14-speaker, 900 watt sound system
courtesy of Harman Kardon, 3D navigation, USB and Bluetooth connectivity.
Customers have the option to upgrade to a set of Sparco lightweight
carbon-fibre seats, which save 3.5kg and add a high-quality look with expansive
bare carbon shells.
The Giulia range scored a record 98 per cent safety rating in recent Euro NCAP
safety testing thanks in part to a comprehensive list of driver assistance,
passive and active safety technology.
Eight airbags, forward collision warning with emergency braking, lane-departure
warning, blind-spot monitoring with rear cross-traffic alert, reversing camera,
active cruise control and dusk-sensing bi-Xenon headlights with automatic
main-beam assistance are all standard fare on the Giulia flagship.