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Exclusive: Honda customer service shock
Downturn: Honda’s HR-V might be a star performer on the sales charts, but JD Power’s CSI study raises a question mark over how well its owners are being treated when they return for servicing.
Honda falls from first to below average in JD Power CSI study as Mazda rises again
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29 November 2016
- Honda has fallen from the top of the Australian car industry in terms of
aftersales service to below average, leaving Mazda as the clear benchmark among
the mass-market brands in the influential JD Power 2016 Australia Customer
Service Index (CSI) Study released today.
- Honda’s shock result will reverberate through its Tullamarine headquarters in
Melbourne, as well as its national dealer network, as the premium-oriented
Japanese marque – which has long relied on owners remaining faithful to the
brand – attempts to dramatically improve sales and market share, and bring in
many first-time customers, with new-generation models like the Civic and
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