Future Models - Audi 2018 e-tron
Shanghai show: Audi to electrify with e-tron concept
Two teaser videos released by Audi signal the next addition to its EV line-up
17 April 2017
AUDI will unveil its newest electrified showcar at the Shanghai motor show this
week, with a pair of teasers also revealing an advanced application of LED
technology to the concept's headlights and tail-lights.
The initial 17-second video released by the German manufacturer flashes an
badge – a moniker reserved for its petrol-electric hybrid and full electric
vehicle (EV) models including the plug-in A3 and Q7, as well as the e-tron
quattro SUV concept from the 2015 Frankfurt motor show.
Furthermore, Audi is using the hashtag #chargedwithexcitement to promote the
debut of its latest showcar on various social media channels, again
foreshadowing that the Shanghai concept will feature electrification in some
While the body style of the showcar is shrouded in darkness, the video of the
rear-end does reveal what is seemingly a traditional boot-lid – which suggests
a sedan, coupe or crossover-style SUV is likely.
Another possibility is a BMW i3 rival that the car-maker is known to have on
the cards, as confirmed by
Audi chairman of the board of management Rupert Stadler at the Geneva motor
show last month.
“We will surprise you hopefully during 2017. And then, of course, our mission
is in the compact segment to have a battery-electric vehicle. Maybe this one
does not need 500km range. Maybe we can work with 400, 450,” he said.
“Maybe there is different packages which we can offer in terms of range and
here we are working very close together with Volkswagen guys on the MEV
(modular electric vehicle) platform.”
Exact powertrain details remain scarce, but either an all-electric or plug-in
hybrid set-up remains possible for this concept.
Both teasers flaunt an array of LED trickery at the front and rear, highlighted
by an illuminated version of brand's iconic four-ring logo.
Progressive indicators – which are now employed by several Audi models –
feature yet again, but the intricacy of the headlight and tail-light animations
– including a twirling effect – are no less impressive in their latest
A horizontal strip of LEDs – which spans the length of the boot-lid and links
the tail-lights together – can be seen in the follow-up 13-second teaser.
Slated to be the third electrified Audi showcar this year, it will join the Q8
concept that was displayed at the Detroit show in January and the Q8 Sport
from March's Geneva event.
As previously reported by GoAuto, Audi AG announced last year that 25 to 30 per
cent of its total global sales are forecasted to be made up of EVs by 2025.
After initially entering the Australian EV market with the A3 e-tron, the local
has faced an uphill battle thanks to public range anxiety and a lack of federal
government support for green incentives, which resulted in only 100 units being
sold in its first full year on-sale.
More details on Audi's next showcar will be revealed in Shanghai on
Share with your friends
Philips Motor Monthly
Your monthly motoring magazine; sometimes irreverent, always creative and not afraid to have a good time.
All Audi models
Research cars by brand