News - Porsche Macan
Two years in, Porsche customers still queue for Macan
Queue here: Porsche's Macan medium SUV was launched in May 2014, but demand still exceeds supply.
Macan still a sell-out success for Porsche, making up half of its sales in Oz
11 February 2016
PORSCHE Cars Australia (PCA) is still battling to satisfy customer orders for
its most affordable model, the mid-sized Macan SUV, almost two years since it
was launched in Australia.
Extra shipments from the Leipzig factory in Germany have halved the 10-month
waiting list for some variants, but customers placing deposits now will still
be lucky to get a vehicle in their driveway before mid year.
To make matters more interesting, a new sports version of the Macan, the GTS,
arrives in showrooms late this year, potentially causing a further customer
The GTS will be powered by a 265kW/500Nm version of the twin-turbo 3.0-litre
petrol six-cylinder engine, that already graces the Macan S in 250kW/460Nm
form. It will be priced from $109,500 plus on-road costs.
Last year, PCA sold more than 2000 Macans for an 11.5 per cent share of the
luxury medium SUV segment.
This was half the volume of the segment sales leader, Audi's Q5, which garnered
4122 sales, but still a big winner for Porsche, making up almost half of its
4090 sales in 2015.
It could sell more Macans, but global demand for restricted supply is making
PCA public relations director Paul Ellis told GoAuto this week that the
Australian Porsche branch was constantly requesting additional allocations of
"We are getting a drip feed of more allocation which is reducing our waiting
times for customers," he said. "We had a waiting list at launch that stretched
almost 10 months on some models.
"Now we have got that to a manageable point, around half that."
One of the most popular variants to date is the $91,900 (plus on-road costs)
entry level Macan S diesel - the most affordable vehicle bearing a Porsche
While acknowledging Macan's contribution to Porsche's record-breaking sales
performance, PCA public relations director Paul Ellis cautioned against
dismissing Porsche as a luxury SUV company.
He said the heritage and reputation of cars such as the Porsche 911 were the
prime reasons that people wanted to buy SUVs from Porsche.
Mr Ellis said the arrival of new second-generation 991-model 911 variants in
Australian showrooms this year, starting with deliveries of the Carrera and
Carrera S in March, could be expected to give the iconic Porsche range a
further sales lift.
He said 2016 911 rollout would include the Carrera 4 in May, 911 Turbo and
Turbo S from about June and Targa around July, meaning a fully revised range in
the second half of the year.
A revised Boxster roadster with an all-new four-cylinder turbo engine will be
unveiled at next month's Geneva motor show, and according to Mr Ellis, can be
expected in Australia by mid-year.
The related Cayman, also with the new engine, is still in hiding, but could be
expected in the second half.
With all this new-model activity, Mr Ellis said PCA could see no reason why it
would not experience its fourth consecutive year of record sales in 2016.
Although Mr Ellis declined to spell out timing for the next two big all-new
model launches for Porsche, the next generation Panamera flagship and Cayenne
large SUV, GoAuto expects the Panamera in early 2017 and the Cayenne a year or
so later, in 2018.
Both vehicles have been spotted in shakedown testing in Europe. For the first
time, the Panamera is expected to get a wagon version, speculatively called