News - VFACTS Sales 2015
VFACTS: Supercar sales soar
Sales storm: Lamborghini’s Huracan coupe helped to drive Raging Bull sales up by more than 200 per cent in 2015.
Ferrari, Lamborghini, McLaren re-write record books as buyers spend big
6 January 2016
ECONOMIC confidence at the top end of town showed no sign of waning in 2015, if
sales of dream machines are any guide.
Italy’s big two supercar-builders, Ferrari and Lamborghini, led the charge,
with year-on-year sales jumping 47.8 per cent and 211 per cent respectively
over 2014 figures.
Ferrari ended the year with a record 167 sales, while Lamborghini re-wrote its
own record with 84 sales, even though it did not score a sale in December as
stock shipments dried up.
Growth at Ferrari has most likely come from the new-ish California T, which has
been a sell-out success.
Like Ferrari, Lamborghini does not break down sales by model in the official
VFACTS sales data, but the new Huracan coupe is likely to have been the major
Lamborghini’s sales also received a boost with the opening of a new Brisbane
showroom in August, extending its reach beyond its traditional hunting grounds
of Melbourne and Sydney.
Britain’s McLaren also enjoyed a substantial lift in 2015 – up 38.5 per cent,
to 36 units – while Aston Martin sales rose 21.5 per cent, to 130 units.
While Porsche sales rocketed up 45.4 per cent last year, most of the growth
came from its entry level SUV, the Macan. The iconic 911 basically marked time
in 2015, with sales up just 3.0 per cent, to 377 units, as many would-be owners
awaited the arrival this year of a facelifted model with new turbo engines.
At Maserati, most of the 29.4 per cent volume increase also came from the
bottom end, with the Ghibli accounting for 345 of the brand’s 519 sales last
Overall, sales of sportscars priced above $200,000 in Australia grew 17.3 per
cent in 2015, well above the general growth rate of 3.8 per cent.
In the super-luxury limo market, Bentley was the standout, with 158 sales
representing 17 per cent growth in 2015.
By contrast, Rolls-Royce took a 23 per cent hit, selling 30 vehicles in 2015
compared with 39 the year before.