News - Jeep Compass
Jeep hatches new Easter eggs
Jeep thrills: Shhh, Don’t tell anyone when you find a little pop culture surprise in your Jeep. It’s a secret.
Cheeky surprises for customers highlight attention to detail, says Jeep
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6 March 2017
JEEP is continuing to surprise and delight its customers with a whole new set
of so-called “Easter eggs” concealed throughout its new Compass small SUV,
following the lead of its Renegade baby sister.
Renegade customers have been discovering the hidden nods to company heritage
scattered about its interior and exterior since the model launched globally in
early 2015 and in Australia later the same year, but the all-new Compass now
has its own secrets to reveal too.
Examples in the case of the Renegade include a tiny silhouette of a yeti
strolling across the rear window glass, a seven-slot grille serves as an
air-vent for the rear-view mirror and look closely and you might find a map of
the Rubicon trail somewhere, to name a few.
More obvious company trademark references such as the ‘gas can’ cross can be
seen in the rear lights and roof as well as a liberal application of the Willys
Jeep grille throughout.
GoAuto is respecting Jeep’s request to keep the Compass’ hidden gems a secret
for customers to enjoy unearthing themselves, but hawk-eyed Jeep fans can pore
over the new Compass when it arrives in the fourth quarter of this year.
At the global launch of the new model in Texas, two of Jeep’s key design
directors told GoAuto that the mystery of the visual treats was what keeps them
“It’s not something that we want to make a big deal,” said Compass interior
design senior manager Cliff Wilkins. “It’s better if we don't really talk about
it because then it’s special.”
Jeep Compass exterior chief designer Vince Galante explained that the whole
Easter egg idea had evolved organically and was completely unlike any other
part of Jeep’s design process.
“We go on online forums just as any Jeep fanatic does and we kept noticing that
they find these little obscure things in the cars so we thought we should put
something in there for them,” he said.
“It caught on and it’s been kind of fun so we continue to do it.
“It’s not really a process to do them, as we are developing the car we say
‘what if we did this’ they are very organic.”
Mr Galante said the little surprises are likely to be found in future Jeep
models as long as they remained a fun and spontaneous part of the design and
not a forced process.
“As long as it never turns into a process, it’s part of the personality of the
people who are making the cars, the personality of the cars themselves. It’s
A sentiment seconded by Mr Wilkins who said “We’re going to evolve and we are
going to think there are more important things to talk about. It’s not (a
matter of) check that box.
“It’s just a creative expression that happens on an individual basis.
“Maybe we’ll never do it again or maybe one little special thing that somebody
comes up with, but we are not going to do that as a process.”
While the series of surprise pop culture references are partly intended to
continue amusing owners for many months, perhaps even years, after they take
delivery of their car, Mr Wilkins said the idea is indicative of a holistic
attention to detail.
“It’s not like we just stick a badge on it. There’s a culture that goes into
it. The people who do work on Dodge design are absolutely passionate about
Chrysler. The people who do work on Jeep are passionate Jeep nuts.
“It’s a message that says if someone designed the details then they obviously
cared about the whole process.”
While it is not part of the Jeep policy to explain any of the details in favour
of customers imagining their own meaning, Mr Galante did tell GoAuto that the
mythical beings that feature somewhere in the car are representative of the
Jeep outback adventure spirit.
“It’s the Loch Ness Monster. Or it’s a sea monster,” he said.
“One day we were just talking about the Yeti and he’s kind of mystical and they
are nature’s mysteries and there were some talks in the studio so we thought
what else has got this unique profile and we thought of the humps.”
Mr Valante concluded by saying that the fun and enjoyment that each member of
the design team experiences and ploughs back into each model is not limited to
just the Jeep brand.
“I think I can speak even outside of Jeep. I think FCA in general – there is so
much personality in general. Whether it’s a Jeep, a Dodge, Alfa Romeo, Fiat,
they are full of personality”.
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