News - Citroen
Opel buyout won’t change Australian plans: Citroen
Buy it now: Citroen customers will not overlap with buyers of Opel or Vauxhall, meaning the PSA buyout of the European GM brands will not force the brands to compete against one another for sales, says Citroen CEO Linda Jackson.
Vauxhall/Opel acquisition seen as complement to PSA brands, according to Citroen
13 March 2017
PSA Group’s purchase of GM brands Vauxhall and Opel – the source of a large
proportion of future models for Holden in Australia – will not affect any plans
currently in place, according to Citroen CEO Linda Jackson.
Speaking to GoAuto at the 2017 Geneva motor show last week, Ms Jackson said
operations will continue “exactly as it was before, because basically the
purchase of Opel simply adds another brand”.
“We will still continue with all the brands we’ve got because we see them as
complementary, we don’t see them as substitutionary, so for us it’s exactly the
same,” she said.
“We will continue to make sure we move forward in Australia and to have good
representation and we have good models.”
Holden will source its next-generation Commodore from Opel’s Insignia mid-size
sedan and wagon, and currently imports the Astra small car to compete against
the likes of the Mazda3 and Toyota Corolla.
The lion brand also intends to import a number of other models from Europe over
the next three years – plans which will remain intact and unaffected, according
to Ms Jackson.
The Citroen chief added that the European landscape was also likely to remain
unaffected, with PSA brands Peugeot, Citroen and DS and the newly acquired Opel
and Vauxhall brands operating as normal for the foreseeable future.
“No, I don’t think it changes, because when we look at who’s buying what, there
are very little Opel customers buying Citroens and vice versa, so there’s no
conflict there,” she said.
“We see it as a way to be able to maximise ourselves. So for us it’s not about
changing any positions of Citroen or Opel or whatever, it’s about managing all
the brands at the same time.”
Ms Jackson also reaffirmed Citroen’s commitment to the Australian market,
saying the French brand will look for continued growth locally.
“Our aim is to become more international because currently 35 per cent of our
sales are outside Europe and we want to go to 45 per cent,” she said.
“Now obviously, that’s across a lot of regions, including of course, we want to
grow in Australia and we sold C4 Cactus with limited success but it’s a very
positive (step) for the market and the brand in terms of image so we obviously
want to grow.
“It’s a matter of having the right product with the right timing, so it’s
important for us to be present in Australia and we will work with the region to
be able to do that.”
Citroen currently offers few models in the Australian market, including the C4
range which covers the Cactus, Picasso and Grand C4 Picasso, as well as the C5,
light-commercial Berlingo and trio of DS-branded DS3, DS4 Crossback and DS5
Last year, Citron sold just 965 cars in Australia – its worst result in more
than 10 years and a 12.7 per cent drop over the 1106 new cars it registered in