News - Ford
Ford expands local presence with new sales HQ
City lights: Ford is moving all non-development staff from the Broadmeadows head office to newly leased premises in Melbourne’s eastern suburbs.
Broadmeadows site to be development-only facility as Ford sales team moves to town
17 February 2015
FORD will transform its Broadmeadows head office and engineering and design
centre into an exclusive product development campus when its national sales,
marketing, service and related divisions relocate to new premises in
metropolitan Melbourne around mid-year.
A newly acquired Richmond office in Melbourne’s inner-east will accommodate
approximately 200 employees, including Ford Australia’s top management team,
freeing up the outer-suburban Campbellfield site for development, engineering
and design operations only.
The iconic head office building will undergo a full refit and refurbishment
before a consolidated engineering team moves in from rented office space in the
surrounding area during July.
The major reshuffle draws on part of the $300 million investment by Ford for
Australian expansion and development operations during 2015, and will situate
the company – which is closing its manufacturing facilities next year – closer
to key partners such as advertising agency JWT.
While the reconfiguring of management teams will see some geographical staff
movements, Ford Australia public affairs director Wes Sherwood said the plans
will not affect the company’s target employment numbers when local
manufacturing winds up in October 2016.
“Our product development, design and engineering operations have been growing
as has been reported before but we still target, by the time we close our
plants in October of next year, that we’ll have about a 1500-strong workforce,”
“As we move the marketing and sales operations, it becomes a pure product
development campus and we reshape how that looks by moving people around.”
Mr Sherwood said the restructure was a good opportunity to tidy up the famous
headquarters which is owned by Ford, but said no decision has been made
regarding the rented facilities it currently occupies on the site.
“We haven’t figured all that out yet but certainly we do plan to make sure the
head office remains the iconic Ford building in the area,” he said.
“This is one of our enduring buildings and one of our venerable offices and it’
s been here for a long time, so we took the opportunity to refurbish it.”
Research and testing operations at Ford’s Geelong and Lara facilities will
continue unaffected by the Broadmeadows reconfiguration.
Engineering union Professionals Australia has welcomed Ford’s decision to
dedicate the Broadmeadows centre to local development and says Holden will
regret not making a similar commitment.
“We welcome Ford’s strong commitment to engineering and design in Australia,”
said Professionals Australia CEO Chris Walton.
“I imagine senior management at Holden will be wringing their hands at their
lost opportunities, in closing operations and losing 600 engineers and
technical staff, many of whom now seem set to take their expertise and
knowledge across to their competitor.”
Professionals Australia represents 23,000 engineers including automotive
professionals, and Mr Walton said the significant funding and reconfiguration
of Ford’s Asia-Pacific Engineering Centre helps safeguard both the future of
Ford and local engineering jobs.
“This is great news for automotive engineering, great news for our economy and
great news for the future of innovation and new technologies in Australia,” he
“Ford is leading by example and its success in this space is likely to
encourage future investment from other companies in Australia’s world-class
“The expansion of the Asia-Pacific Engineering hub will ensure that Ford
Australia’s product development operations remain globally competitive and will
more likely to be awarded new design and engineering projects.
“We congratulate Ford on their vision – there’s no doubt it will pay dividends
in the long term.”
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