Future Models - Mazda 2017 CX-5
First Mazda CX-5s land in Aus
First fleet: A competition to win one of Mazda’s new CX-5s is helping to attract interest in the mid-sized SUV ahead of its official launch next month.
New CX-5 generating Mazda’s biggest customer response to date
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15 March 2017
SUPPLIES of Mazda’s eagerly-anticipated next-generation CX-5 have started to
hit the docks in Queensland’s capital, ahead of the official Australian media
launch on March 27 and an on-sale date in early April.
An initial fleet of 1200 CX-5s will touch down after a two-week boat ride from
the Hiroshima factory before the end of the month, to try and meet the
significant demand that the Japanese car-maker is reporting has already grown
to 33,000 expressions of interest.
“Never has Mazda seen such a response from potential buyers wanting information
on a new vehicle,” said Mazda Australia marketing director Alastair Doak.
“Of the almost 100,000 people who have, so far, entered our competition to win
a next-gen Mazda CX-5, over 33,000 registered their interest in the vehicle,
and a staggering 45,000 want to be contacted directly from Mazda once it goes
The thousands of keen potential customers are clearly putting faith in Mazda to
price the new CX-5 competitively, with no announcement yet made regarding
showroom sticker prices.
The new version, however, is not expected to increase in price significantly
over the current $27,890 before on-road costs entry price.
While the first Australian-spec cars have been produced at the Hiroshima plant,
from November, additional manufacturing will start at the Hofu plant which is
regarded as the company’s premium facility. The extra capacity is expected to
help meet the significant Australian demand.
While Mazda is confident the added manufacturing capacity will ensure most
Australian customers are not left waiting for their cars, Mazda Australia
senior public relations manager Karla Leach said supply “potentially could be
challenged on some spec levels.”
“It’s fair to say we are prepared with a comfortable level of stock to support
it as it is still a very popular car,” she said.
Compared with the first-generation model, the gen-two car will bring more
choice for Australian customers with a new Touring variant added into the
middle of the range between Maxx Sport and GT variants.
Ms Leach explained that the company expects a majority of the new Touring to be
snapped up by returning CX-5 customers who want a slight step up in
specification from their gen-one Maxx Sport.
Significant improvements to noise, vibration and harshness levels are also
expected in the new model as well as an unchanged selection of engines,
including a choice of 2.0-litre or 2.5-litre petrol four-cylinder petrol
engines, or a 2.2-litre diesel.
The new CX-5 will also be the third model to introduce Mazda’s new G-Vectoring
torque-vectoring technology, following the Mazda3 and Mazda6, while the company’
s latest i-Activsense safety and Skyactiv-Vehicle Dynamics technology will also