News - Honda
Just three Honda dealers snare ‘excellence’ awards
Retail recognition: Honda’s Stephen Collins (left) and Noriyuki Takakura (far right), with Dave Potter Honda’s Chris Potter, Blue Ribbon Honda’s Leisa Stallard and Southside Honda’s Keith Thornton.
Only three dealers reach top grade for 2014 in Honda’s annual retail awards program
23 April 2015
JUST three Honda dealerships from the Japanese brand’s national retail network
of 108 outlets have received Dealer Excellence Awards for their performance in
2014, down from 13 a year earlier.
Adelaide’s Dave Potter Honda in Glenelg South picked up its fifth consecutive
award to become the only dealership to have reached the mark every year since
the ‘Excellence’ program replaced the previous state-based Dealer of the Year
awards in 2010.
Brisbane’s Southside Honda in Woolloongabba made it two in a row, while Blue
Ribbon Honda in Yamanto, Ipswich, netted its third award.
In presenting the 2013 awards last year, Honda named 13 dealerships that had
met the qualifying criteria – covering business areas such as sales, service,
parts and customer satisfaction – and which finished in the top five of their
respective group (one of four, based on sales targets).
In the previous year, 17 dealers made the grade.
This time around, Dave Potter and Southside were the only winners in group one,
while Blue Ribbon was all on its own in group three. There were no winners in
groups two and four, and none from New South Wales or Victoria – two states
which account for around 60 per cent of Honda’s network.
A Honda Australia spokesperson told GoAuto: “The criteria was lifted and
therefore more difficult to achieve. Many dealers came very close across all
dealer groups but only three achieved this time round.”
Honda sales fell 16 per cent last year with 33,000 new registrations – just
enough to hold on to 10th place in the list of top-selling brands in Australia,
but well down on the 40,000 units it had targeted earlier in the year.
The brand has, however, rebounded in 2015 with a 30 per cent rise in the first
quarter compared with the same period last year, with almost 10,000 sales
The all-new HR-V crossover has had an immediate impact, and other key models
such as the Jazz light hatch have lifted.
In a statement, Honda Australia director Stephen Collins said winning an
excellence award was “a very significant achievement” and one that represents
“outstanding dealership performance and customer satisfaction”.
“We believe we have some of the best people in the business in our dealer
network and this is our way of recognising their commitment to excellence,” he