Cool surroundings: Holden's foray into pop-up shops is offering potential Spark customers a place to meet its newest model in contemporary décor, with free ice cream.
11 March 2016
By DANIEL GARDNER
- Holden is trialling a range of pop-up stores to target buyers aged between 23
and 26, who are seen as less likely to enter a car showroom.
- The pop-up stores will launch with Holden’s Spark micro hatchback and will
run for a six-week trial period.
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story: Holden pop-up move
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