News - Hyundai Veloster
Hyundai Veloster future up in the air
Question mark: The current-generation Hyundai Veloster was the second-best selling sportscar under $80,000 in Australia last year, behind the Toyota 86.
While a facelift is imminent, Hyundai's Veloster coupe faces an uncertain future
30 June 2014
HYUNDAI is debating whether to continue with the divisive Veloster three-door
coupe/hatch line after the facelifted model arrives sometime within the next
year or so.
While Australia is one of the more popular destinations for the distinctive
small car, sales have not lived up to expectations in key overseas markets
including South Korea, the United States and Europe.
Only about 60,000 units were sold worldwide last year – its second full year of
availability – with fewer than 3000 examples finding buyers in the domestic
One company executive revealed that Hyundai is weighing up whether to continue
with the sporty hatch with asymmetrical sides at the end of the the current
generation model's life-cycle in about two years time.
“It still has not been decided,” the home-market executive, who preferred to
remain anonymous, told GoAuto at the first drive preview of the Genesis luxury
“There is still debate as to whether it will happen.”
Meanwhile, Australian-raised Casey Hyun, Hyundai’s creative design manager
based in Seoul, said that the Veloster has already achieved a major milestone
for the company, changing consumer perceptions about what it can offer.
As a result, Hyundai will always try and offer vehicles that challenge the way
consumers think about its vehicles.
“The Veloster has really made people understand that Hyundai is not just a
volume brand,” he said.
“It is a very defining car – and so we will continue to develop something that
is different and challenging. The Veloster opened people’s eyes to the brand.
“There are times when a vehicle’s importance goes beyond sales and money-making
abilities because of what it brings to the brand.”
Launched in 2011, the Veloster is about to undergo a significant facelift, with
a new nose (possibly featuring Hyundai’s new signature hexagonal grille opening
as first seen on the 2015 Sonata mid-sizer), different rear-end treatment and
perhaps a revised interior with updated multimedia and driver aid technology.
Last year the Veloster accounted for 20.2 per cent of the total VFACTS
sub-$80,000 sports car market with just under 4000 units finding home, coming
second only to the high-flying Toyota 86’s 34.4 per cent share and 6706 sales.
So far this year it remains in the second-best seller to the end of May with
1412 sales compared with the 84 which is sitting on 2001 sales in the same
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