Geneva motor show
78th Salon International De L'Auto Geneve
Geneva steals limelight from Italian shows
TITLE: International Geneva Motor Show
WHERE: Geneva, Switzerland
WHEN: Annually, usually in early March
NEXT: March 8-18 2012 (Media March 8-9)
STATUS: Europe’s premiere annual new-car expo
Geneva is Europe’s first big motor show of the year and
is a favourite for world
premieres as it falls just as the Northern Hemisphere is thawing out for spring
in early March.
It was first run in 1905 and in the past few years Geneva has progressively
taken over from past Italian expos such as the Turin motor show in being big on
concept car debuts.
Geneva is always well-attended by the world’s automobile manufacturers despite
the fact that Switzerland does not
actually have a major car-manufacturing base. The Salon International de l'Auto
is held at the Geneva Palexpo near the country’s capital.
In 2011 there were 735,000 visitors to the show and 10,000 media
representatives and 260 exhibitors.
Car industry executives and motoring journalists generally appreciate the
Palexpo’s compact dimensions, which makes it easier to cross to the many
conferences held during press days than, say, the vastness of the IAA in
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