Holden Spark (Spark)
Jan / 2016Release date:
For the second generation of Holden's smallest model, the micro car dropped its Barina prefix and retained only the Spark moniker.
In addition to a significant aesthetic makeover and extensive local chassis and drivetrain development, the all-new Spark introduced class-leading connectivity and entertainment systems to attract a critical young audience.
Apple CarPlay and Android Auto were standard for both LS and LT variants along with a 7.0-inch colour touchscreen, while a selection of vibrant colours and customisation options targeted the 23 to 26 “bullseye” age group.
The focus on a challenging sub-30 year-old market also prompted Holden's foray into pop-up shop retail, with a network of small temporary showrooms appearing in high-traffic retail centres, offering potential customers a chance to see the Spark without going to a conventional dealership.
With a 73kW 1.4-litre engine the Spark was the most powerful offering in the circa-$13,000 light-car segment. Entry level versions kicked off with a five-speed manual, while the continuously variable transmission was optional for LS and standard for the LT range-topper.
When it was new...